Customer Analytics: Turn Big Data into Big Value

Customer analytics solutions allow companies to analyse customer data to optimise business decisions and use the analytical insight to design customer-focused programs and initiatives that drive acquisition, retention, cross-sell/up sell, and targeted marketing campaigns. Join us during our live “Customer Analytics: Turning Big Data into Big Value” to learn how BIRT Analytics provides tools, features, and functionality that leverage exploratory, descriptive, and predictive analytical techniques to drive customer-focused strategies. Attend to: •Watch a live demo and get introduced to the tools and techniques which will allow you to build an effective customer analytics roadmap. •Understand how visual data mining such as BIRT Analytics can put powerful customer analytics into the hands of your customer insight team. •Learn how BIRT Analytics allows marketers, business analysts and customer –focused professionals get faster insights with minimal or no IT assistance and then share the results across the organisation improving efficiency and results.