Helping outperformers transform their people, processes and information by building agile workplaces that are dynamic (adjust to rapidly changing business conditions), collaborative (bring people and information together to share insights and solve problems) and connect (access data and insights regardless of time, distance and organizational silos).

An increasing share of a business' customer interactions take place on-line, and in response, businesses are shifting investments to digital venues. But these efforts do not always result in a compelling customer experience. How does a business supercharge its digital strategy and deliver a great experience to their clients? Attend this webinar and gain new insights on how to pursue an integrated digital approach around the client, make client intelligence the backbone of decision-making, and adapt to changing markets.

Our guest speaker Mary Beth Kemp, Vice President and Principal Analyst at Forrester Research, Inc. will discuss why and how a business must connect the dots of its on-line brand. She'll be joined by two organizations that have worked with IBM to improve on-line experiences delivered to their clients. Each will describe how they have driven growth and client satisfaction while improving efficiency through their efforts.

Orchestrate Digital Initiatives to Better the Customer Experience

Across the industry spectrum, globalization, digitization, heightened competition and economic uncertainty have all converged to dramatically increase the pace and intensity of work. In simplest terms, with almost everyone working as hard as they can, working harder is no longer a formula for success. The more viable approach is for businesses to work smarter, not harder.

This webcast will feature leading experts on the “agile workplace,” or how successful businesses are making use of smarter practices, and more interconnected processes to excel in an increasingly competitive and volatile market. 

Join Nancy Pearson, VP; BPM, SOA & Websphere Marketing, IBM Software Group, Eric Lesser, Research Director and North American Leader of the IBM Institute for Business Value, and Manoj Saxena, VP & Global Solutions Leader, IBM Global Business Services.  They'll all describe these new approaches to work, and present research on how those approaches can contribute to better business processes.

A New Way of Working: Insights from Global Leaders

Navigating the Social CRM Technology Maze

The Evolution of Social Business Collaboration Systems

Global Vendor Panel: Do CRM Systems Have to be Social?

Increasing Marketing ROI with Data Enhancement & CRM Integration

Social CRM

Today’s world is getting smarter; more instrumented, interconnected and intelligent. This has created new interactions among people and given your customers more control over your brand.  Whereas the conversations used to occur between you and your customer, it is now happening amongst your customers themselves and as a result, the power has shifted.
Join this expert webcast to hear how successful companies are turning this new power struggle into opportunities and reinventing the relationships they have with their customers.

Reach, Engage, Integrate: Reinventing the Customer Relationship

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