Name: Through the Nexus Looking Glass: Microsoft, Google and Apple
Start: 2013-11-21T18:00:00Z
End: 2013-11-21T18:01:00.000Z
Location: BrightTALK
Rating: 4.33

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How will Apple, Google and Microsoft help enterprises best exploit the intersection between forces in the nexus? Who is leading in which aspect? Who is likely to prevail? As enterprises completely interweave the Nexus of Forces into their strategy and execution, what’s next? What other new differentiators will emerge? What's the next great disruption lurking around the corner? 

In this webinar, you will learn:
•Where Microsoft, Google and Apple stand
•The effect on markets as a result of Microsoft/Google/Apple competition
•How enterprise IT decisions are affected by the battles among Microsoft, Google and Apple

Through the Nexus Looking Glass: Microsoft, Google and Apple

Growth markets like digital marketing attract more than their share of hype. Featuring the 2013 Digital Marketing Hype Cycle, this webinar will help you separate the signal from the noise. What’s on the rise, at the peak, falling and reaching the plateau?  From real-time bidding to content marketing and augmented reality, we’ll help you tune into the truth. This year’s Hype Cycle shows efforts toward customer engagement on overdrive. But when do attempts to engage become wasted effort - or worse, alienation? Which technologies are best suited for driving business outcomes, now?   

In this webinar, you will learn:
•The newest technologies and trends of this year’s Hype Cycle
•The changes we saw over the past 12 months
•Which technologies have reach the “Peak of Inflated Expectations”
•The rise of the digital marketing hub and the fall of sentiment analysis

Digital Marketing Hype Cycle for 2013: Engagement on Overdrive

Most enterprises now intend to embark on big data-related initiatives or are doing so already. However, very few have an articulated vision or approach for doing so. Successful big data initiatives have unique characteristics not only related to technology. This webinar presents the IT and business essentials of a big data strategy, and many real-world examples to get you on your way.
 
In this webinar, you'll learn:
•Essential big data strategy components for business
•How  IT can best prepare to support big data initiatives
•Inspirational examples from various industries

Big Data and Analytics Strategy Essentials

Gartner conducted a field research project examining IT service continuity and disaster recovery innovation at 16 organizations. Although each organization had unique strategies, architectures and implementation approaches, considerable similarities existed among the participants. This webinar discusses the insights and lessons learned from IT service continuity and disaster recovery innovators.

In this webinar, you will learn:
•How server storage and network virtualization are significantly improving IT service mobility, availability, and DR
•If virtualization and automation are simplifying DR
•How cloud-based services can improve business continuity management and, where appropriate, ensure IT service recovery

IT Service Continuity and Disaster Recovery Innovation

Forces of modern IT innovation (cloud, mobile, social and big data analytics) demand change in enterprise software architecture. Understanding and applying modern application architecture principles is an imperative no application architect or IT planner can ignore.

In this webinar you will learn:
•How the modern forces of business and IT innovation challenge the old practices of enterprise application architecture
•The 10 architecture principles of modern enterprise application software

Ten Principles of Application Architecture: Learning From the Leaders

IT and business have markedly different social media usage habits, as well as different perspectives on social media value, importance, strategy, and the part IT is playing - and should play - in this rapidly-evolving area.  Based on an August 2013 Gartner survey with 531 respondents, we observed some important, and perhaps disturbing results, including a lack of social media strategy, a simplistic approach to metrics and a clear sense that the business side of enterprises is more involved in social media than IT.

In this webinar you will learn:
•The role IT thinks it has in social media and how that is different from the role the business thinks it has
•IT vs. business: How they’re the same – and different – in their perspectives of the importance and value of social media 
•How IT and business see themselves compared to peers in their industry 
•Why professionals should use social media personally

“Biz Said, IT Said:” Differing Perspectives on Social Media

Data is growing faster than users’ abilities to manage it. This session describes a top-down approach that can be incrementally deployed to manage data growth that adds business value using an understanding of applications, demand drivers, service-level agreements, real-world user behaviors, management policies, data classification techniques and storage technologies. 

In this webinar, you will learn:
•How "big" is the problem surrounding the volume of data growth
•How to understand what comprises all your data, including "dark" unstructured data
•Best practices for implementing a reasonable retention plan around big volumes of data

How Organizations Are Managing Uncontrolled Data Growth

Unified communications (UC) is not a single solution that can be deployed all at once, but rather one that will require an implementation over time with multiple partners. A strategic plan is the foundation for satisfying short- and long-term UC requirements. 

In this webinar, you will learn:
•How communications technologies will evolve through the next five years, and which solutions and suppliers will emerge as the most successful
•Best approaches for aligning communications technologies with business strategy, collaboration and user needs

Building a Strategy for Enterprise and Cloud Unified Communications

While most people don’t agree on what risk is, most don’t like it. Risks exist in many flavors and at many levels. In this session we explore various types of risk impacting projects, programs and portfolios, focusing primarily on two types - known and unknown.

In this webinar, you will learn: 
•What risk is and why most dislike it 
•How we can deal with risk in the realm of the known
•How to deal with risk in the realm of the unknown

Through the Nexus Looking Glass: Microsoft, Google and Apple

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