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The second morning session of the Sun Partner Sales & Marketing Academy will focus on new ways to drive business, including... 

1) Digital capabilities and the social media phenomenon 
2) How social media can complement and augment your go-to-market activities 
3) Great examples and techniques used by Sun and its Partners 

The webcast includes sessions by... 

Darren Waters, MD, Monument PR (formerly the BBC Tech Editor) 
Nick Halstead, Founder of TweetMeme 
Stewart Townsend, Manager Sun Start Up Essentials EMEA 
Jay Huff, UK Marketing Director, Sun 

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A Changing World : New Ways To Drive Business

The first morning session of the Sun Partner Sales & Marketing Academy will focus on the key dynamics impacting your market place today, including... 

1) The state of the market and where customers are spending today 
2) Technology trends that can fuel growth 
3) The market, and opportunities for growth for partners, through Oracle and Intel's eyes 

Speakers include... 

Chris Atkins, Partner & Product Marketing Manager 
Andy Butler, VP Distinguished Analyst, Gartner 
Alan Hartwell, VP Technology Solutions & Channels UK, Oracle 
Steve Shakespear, Dir EMEA Enterprise Solution Services, Intel 

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The Market Place for Sun Partners Today

The first afternoon session of the Sun Partner Sales & Marketing Academy will focus on the top quick wins from each of the solution areas. Speakers include... 

SPARC - Graham Scattergood 
Intel - Werner Schueler 
Sun Services - Colin Dinsdale 
Java for Business - Ramsay Rosario 
Oracle - Jackie Down 
Symantec - Matt Phillips 
Database Acceleration - Gavin McLaughlin (via video) 

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Driving Business Now : Quick Wins, Core Products & Value

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