KPIs

With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently
transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to wh……

The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to
stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they diss……

Implementation of marketing and sales alignment remains a challenge as much deeper optimization is needed than simply using the same technology and
each adhering to their own KPI. Join this summit to learn how to successfully integrate the two through shared definitions, strategy, training and technology ……

Hosted quarterly, these virtual events are the perfect fit for BrightTALK Customers who are looking to innovate and elevate their existing marketing efforts.
Come and learn about the newest product launches, features, and more while you learn creative ways to implement BrightTALK. We’ll empower you with th……

We are often looking for the path of least resistance when it comes to aligning our sales and marketing teams to reach their common goals. While sturdy
communication and clearly articulated KPIs are essential, actually putting an aligned strategy into place is challenging. Join us as we discuss how to enable ……

The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of
generating leads for their sales team. This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to he……