Customer Data Platform

Unprecedented access to development tools and platforms has enabled B2B marketers to improve their performance by focusing on customer feedback.
Analyzing marketing strategy results against Revenue Performance Management (RPM) can help companies successfully optimize follow up campaigns. Wh……

In 2018, 12,000 fintech companies brought in $263 in revenue. By 2024, they are expected to more than double. In this increasingly mature marketplace,
staying up to date with new advancements is critical to staying competitive. How will advancements in RegTech affect competition? Will the payments indus……

Marketing automation was once a tool of only the most financially successful businesses. However, thanks to the variety of platforms available today,
sophisticated software is more readily available to companies of all sizes and revenues. With the sophistication of platforms available, modern marketers ……

Thanks to the variety of platforms available today, email marketing can reach a wide audience in a short period of time and allows recipients to immediately
act on messages. It not only improves brand awareness and customer relations but allows marketers to use data and analytics to solve challenges. Join exp……

Social media’s importance is accelerating faster than you can say Zuckerberg. It has a prominent seat at any forward-thinking company’s strategy meeting,
and rightfully so. All the data you’ve ever dreamt of is now handed over willingly by target audiences, influencing marketing strategies from Silicon Valley to……