Due to accelerating technology, your customers' expectations have changed. They can get their TV, music, shopping, and friends all "on demand" 24/7/365. They expect customer "service" to mean customer "Urgency!" They want what they want - when they want it - and how they want it. So, if you don't deliver at (nearly) Internet Speed, they will consider you substandard, lazy, or that you don't need the business.