FFW AIMS ARE PROVIDING THE BASIC UNDERSTANDING OF HOW DAY 2 DAY CUSTOMER SERVICE IS DONE. THE VITAL ROLE THAT BUSINESSES HAS TO PLAY IN ENSURING THAT CUSTOMERS FEEL SECURE,CARED FOR AND CAN DIFFERENTIATE BEHAVIOUR CHANGES. THIS CHANNEL TARGETS ALL BUSINESSES FROM THE SMALLEST TO THE LARGEST BECAUSE THEY ALL SHARE ONE THING IN COMMON " CUSTOMERS".