Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. Get on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as content marketing and blogging, social media marketing, web analytics, search engine optimization (SEO), e-mail marketing, and online public relations. Lorrie Thomas, MA is a web marketing speaker, strategist and trainer. She is the CEO of Web Marketing Therapy, a marketing agency that offers strategic advisory services, online marketing training and marketing management.