How to use pricing strategies as strategic lever to grow profit
The typical executive has not been exposed to the Value Optimized Pricing methodologies and they are not subjects covered by most business schools. We understand the need for quality education on the subject and that the methodologies and concepts will be new to most. For that reason we are putting a heavy emphasis on Pricing education in 2009 to do what we can to help companies grow their business and prepare for optimism.
It is our goal to use webinars to expose executives to the paradigm shift in how companies can use price as the strategic lever to grow revenues and profits -- even in a declining economy. The new pricing paradigm, Value Optimized Pricing, has been deployed across Europe for the past 20 years and it is only now being introduced into the US market by Atenga.