A treasure chest of opportunity has been left buried waiting to be opened up now. Namely, online and direct marketing teams have traditionally worked separately from each other. Yet, in the hands of customer-centric marketers, the online channel can deliver a powerful source of individualized insights that enables companies to deeply personalize their communications and interactions. Not just online, but also across all offline channels.
This opportunity, to break open the silos between online and offline, comes just in time as all marketers are struggling with the growing ineffectiveness of their conventional techniques. It’s common wisdom that increasing the relevance and timeliness of marketing messages can help fight the declining trends. But how can marketers learn enough about individual customers to predict which messages will be perceived as most relevant, and when?
This channel presents monthly webcasts that explore how to use analytics to identify key customers and establish ongoing, cross-channel dialog with them in order to generate business and drive marketing ROI.